Consumer Behaviour in Malaysia Essay Example | Topics and Well Written Essays - 1250 words

Consumer Behaviour in Malaysia - Essay Example (Ndubisi 2006, p17) In order to be able to take advantage of opportunities and establish strong chance at competition in Malaysia, Australian exporters should be able to understand the dynamics of the country’s consumer market because Malaysian consumers differ significantly from those in Australia. An understanding of consumer behavior, particularly, can make a difference since it impacts purchasing behavior and, therefore, marketing decisions as well. In addition, the diffusion of trends such as technological and economic is also crucial to penetrate the Malaysian market. Culture and Consumer Behavior The relationship between consumers and consumer goods is driven by several variables. Culture is one of the most important of such. McCracken’s model, which explained the movement of cultural meaning, identify possession ritual, exchange ritual, grooming ritual and divestment ritual as what dictates individual consumer behavior in the process wherein meaning is construct ed, structured and transferred in the flow of consumer goods. (Schiffman et al 2009) Ritual is the key concept at work here. Consumption becomes a symbolic activity typified by steps, behaviors and actions that became constant, occurring repeatedly over time. This underscores how culture impacts consumers. Consumer products are symbols that represent what the consumers value in products and services or what the marketers communicate as value for the buyers. Karahana, Evaristo and Strite also explained how culture impacts behavior through their own theoretical model of culture’s influence on behavior. Here, behavior is driven by attitude and social norms, variables that are produced by cognitive beliefs, cultural practices and values. (p8) Pecotich and Schultz conducted a review of studies on consumer perception on brands in Malaysia. It was found that Malaysians display specific characteristics in their attitude towards products. Specific examples were provided. For instance, in brand selection on electrical products, Malaysians were found to be motivated by the perceived best brand, favoring prestige over a product that is simply thought of as efficient or works well. (p426) This is also congruent to the tendency of Malaysian consumers to patronize celebrity-endorsed products and their loyalty to brands. According to Kacen and Lee (2002), impulse consumer buying behavior now accounts for up to 80% of all purchases in some countries and that culture plays a part as consumers engage in sudden, compelling, hedonically complex purchase decision process that precludes thoughtful, deliberate consideration of all information and choice alternatives. (p163) The argument is that culture tempers impulsive buying. This is highlighted in Malaysia by the Islamic subculture, which in turn can best be depicted through the concept of halal. In Malaysia, halal, which means what is permitted, is the norm in Islamic consumption. Consumers and their consumption are subjec t to institutionalization regulated by the Ministry of Domestic Trade and Consumer Affairs. Fischer (2008) explained that halal informs and controls ideas and practices such as wearing of gold and ornaments, wigs and hairpieces; paintings; photographs, keeping of dogs; cleanliness;

Speech Essay Example | Topics and Well Written Essays - 1500 words

Speech - Essay Example lutions to these issues are about making different choices, having priorities and that prove our ability to deliver even where money is little (Laird1999). The importance of education is known to everyone in the society. The Liberal government which I was and still is a part of promised to raise university tuition money from $2,168 to $3,793 in the period between 2012 and 2017. The government, I can assure you is still working on the education benefits to bring this course of action in place for the benefit of our own young people who we are in the making to be the masters of our own house. Our education program has been through controversies over the years while it has still developed into something substantial in the long run. It is of importance to consider programs that encourage all of Canada and Quebec as one to bring together our young people to schools. Our education system will be subsidized as the English schools were subsidized to ensure every young person in this country obtains a decent education. My government will ensure that. The numbers of children out there are encouraged to return to schools. I will also ensure schol arship programs for our students in order to create expansiveness in their studies. We shall avail necessities for free in our public institutions to ensure smooth running of curriculum matters. Seeing children not benefit from our nations resources is disheartening. We therefore emphasize that these children be encouraged to utilize the available material in schools to benefit intellectually. I’ve met a large number of people who can barely make ends meet. Families in the entire country are face quiet crisis of ever rising costs. These costs are evident in the prices of oil and in overall way routine of life. Electricity and other bills are especially high. The government has over the years worked around the issue of matters by creating the Quebec Hydro-electricity. Contribution to this investment to subsidize the costs of fuel